How Can AI Help Elevate Your Business?
It’s only been about half a year since the public introduction of revolutionary LLM (Large Language Model) AI tools, led by ChatGPT, and already they're game-changers that have been altering the world as we know it. And if your business isn’t leveraging artificial intelligence, forget staying ahead of the competition, there’s no way you can even keep up!
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Using AI Tools to Help Elevate Your Business
While there have been concerns about AI replacing human creativity, it is poised to become an indispensable collaborator rather than a competitor in the creative marketing and business scene. Throughout this “AI series” we'll explore the diverse ways AI can support businesses, including crafting innovation roadmaps, developing enterprise applications, and enhancing experiential branding, while highlighting how agencies like Intergalactic leverage AI to create innovative solutions. In this opening piece, we’ll introduce some key AI tools and methods that are currently contributing to this digital revolution.
Unlocking the Power of Generative AI
I’m sure you know by now how to leverage ChatGPT and similar AI tools like Jasper and Quillbot to create written content to suit your various needs, from writing emails and social media posts to making reports. If not, you better give it a try. Rapid advancements in AI content generation are also blurring the lines between the real and the computer generated images. The latest text-to-image tools, such as DALL-E2 from Stable Diffusion and Midjourney, have taken over the creative content community, allowing users to create images and artwork with just a few text prompts. The latest version-5 of Midjourney has given marvellous results that transcend generated images and can fool even the most discerning eye into believing they’re real.
Text-to-video capabilities, once thought to be years away, are now within reach, as tools like the video production tool Runway are producing surprisingly detailed AI-generated short films that further demonstrate their remarkable potential. Significant advancements in AI voice simulations, such as those provided by ElevenLabs, enable the creation of seamlessly realistic voice narrations. And with AI avatar creators such as Rephrase.ai and presentation crafting tools like Tome, you can easily deliver high-quality video presentations and pitches in a fraction of the time.
Boosting Business Efficiency with AI Productivity Tools
The availability of AI productivity tools is experiencing rapid growth, and Microsoft is leading the way, offering a plethora of innovative solutions for optimizing workflow. Searching online became much easier with the integration of AI into Microsoft’s Bing search engine. With Bing Chat, currently exclusive on Microsoft’s Edge browser, users have the ability to ask queries in a conversational way and receive answers with linked sources instead of having to scroll through multiple search results pages. Not to be outdone by their rival, Google is reportedly coming out with their own AI search engine support, Magi, next month.
The highly anticipated AI support for Microsoft 365, Co-pilot, is now available on its Office suite apps (Word, Excel, Outlook, Powerpoint, etc.), and can be integrated with a user’s or business’ data stored on their OneDrive accounts to generate contextually customized output. Co-pilot analyzes the available data to help users with tasks such as generating personalized presentations, drafting emails, and creating documents based on simple text prompts.
GPT-4: A Game Changer in AI Integration for Business Solutions
The introduction of GPT-4, the newest model of GPT, has significantly impacted the AI landscape with its improved language processing, translation, code generation abilities, along with far fewer factual errors and linguistic anomalies than its predecessor. It also features two major advancements: its potential to integrate with other software and technologies through APIs and plugins, and multimodality.
The availability the ChatGPT API, based on GPT-4, has unleashed a wealth of opportunities for developers, allowing the creation of a myriad of custom applications using AI. Another noteworthy API is Whisper, which is an AI model with a powerful Automatic Speech Recognition (ASR) system, adept at understanding various spoken languages and dialects and converting them into written text. With the combination of APIs like ChatGPT and Whisper in application development, the next step in AI communication will undoubtedly be multimodal.
AI multimodality means the capability to process and output data in various formats, including text, speech, images, video, and code. You can get a better sense of the potential of multimodality by testing out a simple image identifying demo here. GPT-4’s multimodality paves the way for groundbreaking advancements across all industries, and allow applications that, for example, utilize the voice-command and camera functions of everyday devices like our smartphones. With all the possibilities, Intergalactic is excited to see how these new transformative features will allow the opportunity to create even more tailored solutions for clients' diverse needs. As our AI series unfolds, we'll dive deeper into APIs and multimodality, examining their potential in shaping innovative business solutions.
Leveraging AI in Your Business with Intergalactic
As the business world continue to be reshaped by AI, it's essential for businesses, marketers, and creative professionals to embrace these technologies to stay competitive. At Intergalactic, we understand the importance of staying updated on AI tools and trends. Our expertise in AI integration can help you find the right solutions to keep your business at the forefront of the creative industry. Follow Intergalactic during this technological revolution to stay informed in the ever-evolving AI landscape, and maintain the competitive edge.
TL;DR
This "AI series" aims to show how AI supports businesses, and explores how Intergalactic leverages AI for clients.
AI tools like ChatGPT, Jasper, and Quillbot are revolutionizing content creation.
Text-to-image tools have been blurring the line between reality and computer-generated content.
Microsoft's AI-powered Bing search engine and Co-pilot for Microsoft 360 improve efficiency and workflow.
GPT-4's advanced capabilities, namely its two game-changing features, API availability and multimodality, are a boon for developing business solutions.
APIs like the ChatGPT API and Whisper enable developers to build innovative custom applications.
Multimodal AI models can process and output data in text, speech, image, video, and data formats, leading to groundbreaking technology applications.
The team at Intergalactic are experts at developing business solutions that integrating AI, and are very excited to the leverage these new AI features to support clients.