WebAR in Retail Marketing: Reshaping the Shopping Experience
Amid the growing buzz surrounding AR, it's a misconception to think all AR experiences are created equal. Most of us have experienced AR by downloading apps on our phones or our AR/VR headset dedicated to the experience. However, there's another way to access AR experiences called webAR, or Web-based Augmented Reality, which is as simple as scanning a code on your mobile device to activate the experience.
What’s Next For Augmented Reality?
With the tech world buzzing from the latest announcement of Apple’s new Augmented Reality (AR) device, the Apple Vision Pro, it seems like a perfect opportunity to delve into the current landscape of the AR sector. Let’s take a quick look at what’s out and what to expect next in Augmented Reality!